About
A family company, making family care.
Bones Group began as a small family business in Belgrade with a simple conviction: that quality skin care shouldn't be a luxury. What started with a handful of classic cream formulations — almond, chamomile, glycerine — recipes trusted by generations of Serbian households, has grown into a modern manufacturer with its own production facility, an in-house lab, and a portfolio spanning baby care, dermocosmetics, oral care and hair care.
Some things haven't changed. Every formulation is still dermatologically tested. Our baby line, Pavloderm, is paraben-free with allergen-free perfume, because the most demanding customer we'll ever have is six months old. And we still believe a product earns its place on a family's shelf through decades of trust, not marketing.
Today Bones Group operates under ISO 9001:2015 and ISO 22716 GMP certification, producing millions of units a year for retail and pharmacy chains across Serbia and the region — while remaining what we've always been: a family company, making family care.
„The most demanding customer we'll ever have is six months old.”
What guides us
- Tradition
- Formulations families chose before us — and the reason they choose us today.
- Safety
- Dermatological testing is a rule, not an option — for every product, no exceptions.
- Accessibility
- Quality care at a price every household can afford.
- Quality
- ISO 9001 and ISO 22716 GMP standards in every batch that leaves the facility.